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NEW YORK (Reuters) – Nintendo's (7974.OS) ADRs are trading at less than half their peak, but now is a good time to pay attention to the company given its earnings growth expectations, Barron's wrote in its January 31 weekly publication.

Helped by its 3DS game, the company's earnings should climb 56 percent in the year ended March 2012 and another 26 percent the following year, Macquarie Securities analyst David Gibson told Barron's.

That makes the stock look like a steal, Barron's wrote, saying that Gibbons expects the Tokyo-traded shares to rise 26 percent to $350. The ADR represents 0.125 shares.

(Reporting by Caroline Humer; Editing by Marguerita Choy)